VitalWatch
Introducing VitalWatch
VitalWatch is designed to empower seniors with accessible and user-friendly digital health tools. Its goal is to help seniors manage their health independently while keeping caregivers connected.
Where
United States
(Application location)
What
Moblie App
Why
Portfolio project
Year
Aug-Nov 2022
Timeline
13- 14 Weeks
My Role
UX Research, User Personas, Journey Maps, Information Architecture, Wireframes, Visual Design, Usability testing.
Team
PM, Engineers, Testing team
Why VitalWatch?
This solution bridges the gap in senior health care by focusing on simplicity, reliability, and the unique needs of elderly users, ensuring they can monitor vital signs and stay on top of their wellness routines.
Problem Statement
Challenges: Discuss the key challenges seniors face in managing their health and the difficulties caregivers encounter in monitoring remotely.
Market Gap: Explain the need for a solution like VitalWatch in the current market.
Project Goal
VitalWatch empowers seniors to independently manage their health while staying connected to caregivers and healthcare providers. The platform integrates a wearable device with an intuitive app for seamless vital sign tracking, medication reminders, and emergency services. Caregivers gain peace of mind through real-time remote monitoring.
Target Audience
Primary Users (Seniors):
Seniors aged 65 and above who may have chronic health conditions or who want to proactively manage their health.
Seniors living independently or in assisted living facilities who seek to maintain their independence while ensuring their health is monitored.
Secondary Users (Caregivers and Family Members):
Family members or caregivers responsible for the well-being of seniors, who need a reliable way to monitor their loved ones' health remotely.
Healthcare providers who require real-time data to manage and provide timely interventions for their senior patients.
Key Goals
Improved Health
Use personalized insights and reminders to support better health outcomes.
Empowerment
Enable seniors to take control of their health with easy-to-use tools.
Peace of Mind
Provide caregivers with remote monitoring and timely alerts.
Objectives and KPIs
The primary objectives of the VitalWatch project are:
Empower Seniors: Enable seniors to manage their health independently by providing an intuitive, easy-to-use digital health monitoring solution.
Enhance Safety: Reduce the risk of health emergencies by offering timely alerts and easy access to emergency contacts.
Improve Health Outcomes: Support seniors in maintaining a healthy lifestyle through personalized health insights, reminders, and goal tracking.
Facilitate Caregiver Support: Provide caregivers and family members with real-time access to health data and alerts, allowing them to monitor and support their loved ones remotely.
Increase User Adoption: Design a user-friendly interface that encourages consistent use among seniors, even those with limited technical experience.
Success Metrics
These metrics and goals provide clear benchmarks to measure the success of the VitalWatch app, ensuring it meets the needs of its users effectively and consistently.
User Adoption Rate
Percentage of targeted seniors who download and actively use the app.
60% adoption within the first 6 months.
Task Completion Rate
Percentage of users successfully completing key tasks (e.g., setting reminders, checking vitals) without help.
90% or higher task completion.
Engagement
Average number of daily interactions with the app.
At least 1 interaction per user per day.
User Satisfaction
Average satisfaction score from user surveys.
4.5 out of 5 or higher.
Health Outcome Improvement
Percentage of users reporting better health outcomes (e.g., medication adherence, fewer emergencies).
20% improvement within 6 months.
Retention Rate
Percentage of users still using the app after 3 months.
70% retention rate.
Emergency Response Efficiency
Average response time to emergency alerts via the app.
Response within 5 minutes on average.
Technical Performance
App crash rate and sync success rate with wearable devices.
Less than 1% crash rate; 95% or higher sync success.
Project Timeline - Aug-2022 - Nov-2022
Survey Findings
The survey results provide valuable insights that align well with the planned features of VitalWatch. The focus should be on creating a simple, intuitive interface that supports daily health management, provides robust communication and emergency support, and offers personalized, motivational tools.
These pain points and user needs, derived from User research, highlight the essential areas that VitalWatch must address to be truly effective and user-friendly for seniors and their caregivers.
Pain Points
Many seniors are not tech-savvy, leading to difficulties in using digital health tools.
Seniors struggle with complicated app interfaces, leading to frustration and abandonment.
Forgetting to take medications or managing complex schedules is a common issue.
Anxiety about experiencing a health crisis alone, without immediate help.
Confusion over interpreting vital signs and other health metrics.
Worry about the safety and privacy of personal health information.
Users feel bombarded by too many notifications, leading to important alerts being
User Needs
Simple, visual representations of health data with plain language explanations.
Reliable and customizable reminders that are easy to set up and follow.
A simple, intuitive design with clear navigation and easy-to-understand instructions.
A smart notification system that prioritizes critical alerts and reduces unnecessary notifications.
An accessible app with large buttons, straightforward instructions, and minimal steps to complete tasks.
Strong data protection and clear communication about how their data is used and secured.
User Personas
These personas represent the diversity within the target user group for VitalWatch, highlighting their goals, challenges, and interactions with the product. If you need additional personas or further details.
Empathy Map
The empathy map helps us understand the user’s experience by organizing insights from research.
Says
I find these health apps too complicated to use.
I'm worried I might miss taking my medication.
What if I have an emergency and can't get help?
I don’t understand what these numbers mean for my health.
Thinks
Is this app really helping me manage my health, or is it making things more confusing?
I wish I could have an easier way to remember my medication.
I need something reliable that can alert my family if something goes wrong.
I'm concerned about how safe my personal information is in this app.
Does
Struggles to navigate app interfaces, often needing help.
Sets reminders for medication but occasionally misses doses.
Checks health metrics but often feels confused by the data.
Feels anxious about potential emergencies, frequently double-checks the emergency alert feature.
Feels
Frustrated by the complexity of health management tools.
Anxious about managing medication and health emergencies alone.
Confused and overwhelmed by health data.
Concerned about privacy and security of health information.
Organize
Based on the research history and insights from the survey results, I will generate a diverse range of ideas using ideation techniques, such as brainstorming and mind mapping, and then organize them into themed groups. This will help to identify the most viable solutions for enhancing the VitalWatch app.
Synthesis: Journey Mapping
Based upon data from in-person interviews, surveys and user reviews, I organized my observations and categorized them using a customer journey map. This helped me expose pain points and areas for improvement in the app along the entire user journey. It also helped spark discussions to help close knowledge gaps and acted as a catalyst for idea sharing and generation between team and stakeholders. Furthermore, I identified various touch-points by intent and task including aspects such as emotions and expectations.
Market Positioning Analysis for VitalWatch
Market positioning analysis helps to identify how VitalWatch stands out in the competitive landscape of digital health monitoring solutions for seniors. This analysis will compare VitalWatch with the other apps (HealthMate, CareConnect, SeniorHealthPro, LifeTrack, MedAlert, and ElderWell) across key attributes such as feature set, target audience, and unique value propositions.
Setting up the Structure
The VitalWatch app’s structure is designed for easy navigation. Its main sections-health, meds, emergencies, wellness, and settings—are clearly organized, with sub-sections for specific tasks. Quick links and search features make it easy to find information throughout the app..
User Testing Insights
Based on the testing methods and feedback outlined earlier, here are the key metrics for the VitalWatch app
Thanks for reaching the bottom of this page.
Alternatively, here's a fancy sheet of paper.
Resume
If you like what you see,
let's connect and build something together!